Paid media, creative, and growth execution — without the agency BS.
We partner with ecommerce brands to drive profitable growth through high-touch media buying, performance-driven creative, and transparent execution.
Trusted by founder-led ecommerce brands from $5M–$100M+
Clear service buckets.
Want to see how we apply these capabilities? Browse our case studies or learn about our team.
UGC & Collaboration Workflow
Authentic content at scale, without chaos or one-off creator deals.
- •Sourcing and managing creators and customer content
- •Clear briefs, rights management, and usage workflows
- •Turning UGC into high-performing paid ads
- •Centralized execution — no vendor finger-pointing
Our Approach
How we work
Strategy isn't a kickoff deck. It's the ongoing decision-making layer that keeps execution focused, adaptable, and tied to results.
What drives our approach
Business reality, not channel theory
We start with your margins, inventory constraints, cash flow tolerance, and growth goals — not a platform playbook.
Creative as the primary lever
In a world of broad targeting, creative is the strategy. Messaging, format, and iteration speed matter more than micro-optimizations.
Blended performance, not vanity metrics
We optimize against what actually compounds the business: MER, contribution margin, incrementality, and learning velocity.
Continuous recalibration
Strategy is revisited weekly as signals change — creative fatigue, demand shifts, seasonality, and platform behavior all feed back into the plan.
Momentum matters
Performance compounds when teams move with momentum. Momentum is built through tight collaboration, fast feedback loops, and removing friction on both sides. When momentum slows, learning slows — and performance follows.
In practice
Goal Alignment
- •Define success in concrete terms
- •Align on constraints and scale expectations
Structured Execution
- •Clear launch plans and creative cycles
- •Documented SOPs
Transparent Reporting
- •Plain-English insights
- •What happened, why, and what's next
Ongoing Optimization
- •Fast course-correction
- •Double down on what works
Luxury Skincare
10X growth scaling Google and Meta to Unilever acquisition over a 5-year partnership
“Sum Digital is a superb extension of our own internal marketing dept. Super responsive listeners and highly transparent doers, Sum Digital is the only DTC ads agency I recommend to others.”
Sunglasses & Accessories
Messenger ads strategy targeting warm audiences over a 4-year partnership
“Messenger is the perfect channel for personalized, real-time brand experience. These conversations are the strongest form of interaction you could hope for with your customer—answering questions, saying thank you, and making them laugh are all things that help build the community side of the brand.”
Maternity Apparel
Scaled to 1M+ orders while maintaining ROAS over a 5-year partnership
“It's so incredibly refreshing working with an agency that gets direct-to-consumer advertising yet is so humble.”
Most of our growth comes from referrals. Happy to connect you with current clients.
Great fit
- Ecommerce brand doing $5M–$100M+ annually
- Care about profitability over vanity metrics
- Want senior operators, not account coordinators
- Value honesty over yes-men
Not a fit
- Looking for the cheapest option
- Want isolated channel execution without strategy
- Prefer full automation with minimal human input
- Under $5M in annual revenue
FAQ
Common questions
Straight answers to what founders ask most often.
Ready to scale profitably?
We'll audit your setup, show you what's working (and what's not), and map out a clear path forward. Month-to-month. No lock-in.