Paid Media Buying
Full-funnel paid media for ecommerce brands that care about profit.
Meta, Google, TikTok. Senior operators embedded with your team. Creative included. Month-to-month.
Trusted by founder-led ecommerce brands from $5M–$100M+
Which Paid Media Platforms Do We Manage?
We manage Meta Ads, Google Ads, and TikTok Ads as an integrated system — not isolated channels with different vendors. Our senior media buyers handle all three platforms under one roof.
Meta Ads
Sales campaigns, creative testing, and optimization toward your efficiency goals.
- •Sales Objective and prospecting campaigns
- •Creative development, testing, and iteration
- •CAPI setup and conversion tracking
- •Account-level optimization, not just ad-level
Google Ads
Search, Shopping, Performance Max, and YouTube to capture high-intent demand.
- •Search, Shopping, PMax, and Demand Gen
- •Budget, bid, and keyword management
- •Google Ads Scripts and automation
- •Merchant Center and feed optimization
TikTok Ads
Video Shopping Ads and native content to reach new audiences beyond Meta-Google.
- •Video Shopping Ads (VSA) campaigns
- •Retargeting warm site visitors
- •Events API and conversion tracking
- •Platform-native content strategy
Platform focus is flexible. Most clients start with Meta and Google, then add TikTok based on spend and goals. See how we applied these platforms in our TikTok case study.
What's Included
What's Included in Our Paid Media Service?
We don't charge extra for the work that actually makes ads perform. Creative strategy, UGC production, and strategic consulting are all included.
Core Ads Management
- ✓Campaign strategy, launch, and daily optimization
- ✓Budget management tied to your efficiency targets
- ✓Conversion tracking setup and troubleshooting
- ✓Weekly performance reporting
- ✓Slack and email communication
Creative Services (No Extra Charge)
- ✓Product photography
- ✓Video and UGC-style content
- ✓Post-production: editing, text, effects, audio
- ✓Generative AI tools
- ✓Influencer/UGC sourcing and management
Strategic Support (No Extra Charge)
- ✓Website UX and messaging advisement
- ✓Tech stack and third-party app evaluation
- ✓AI tool implementation
- ✓Growth strategy consultation
Ongoing Execution
- ✓Creative testing every 2-4 weeks
- ✓Scaling winners, killing underperformers fast
- ✓Platform updates and algorithm changes
- ✓Seasonal planning and promotions
Why Do We Bundle Creative with Media Buying?
Creative drives ~50% of ad performance. Separating media buying from creative production creates friction, slows testing cycles, and leads to finger-pointing. We keep everything under one roof so we can move fast and take full accountability for results. We also use Sum IQ customer intelligence to understand your buyer personas and craft creative that resonates.
How We Work
How Does Sum Digital Work Differently Than Other Agencies?
We built the agency we'd want to hire. Learn about our founding story and why we do things differently.
Senior operators, not account managers
The person managing your account has 10+ years of experience. No handoffs to juniors. No offshore teams. You meet them on day one and they're still there on day 100.
Month-to-month, no lock-in
If we're not delivering, you can walk. We keep clients because of results, not contracts. Most clients stay with us for years because performance compounds over time.
Honest reporting, not spin
We tell you what's not working, not just what is. Platform dashboards may show modeled data — we focus on blended metrics that reflect real business performance.
Embedded partners, not vendors
We're in your Slack, on your calls, and embedded with your team. We help with UX, tech stack, AI tools — whatever moves the needle — at no extra charge.
Results
What Results Has Sum Digital Achieved for Ecommerce Brands?
We've managed $250M+ in ad spend since 2014 and helped multiple brands reach successful exits. Read what our clients say.
Who Is Sum Digital a Great Fit For?
- Ecommerce brand doing $5M–$100M+ annually
- Care about profitability over vanity metrics
- Want senior operators embedded with your team
- Value honest feedback over yes-men
Who Should Look Elsewhere?
- Looking for the cheapest option
- Want isolated channel execution without strategy
- Prefer full automation with minimal human input
- Under $5M in annual revenue
FAQ
Frequently Asked Questions About Our Paid Media Services
Straight answers to what founders ask most often.
Ready to scale profitably?
We'll audit your setup, show you what's working (and what's not), and map out a clear path forward. Month-to-month. No lock-in.