Paid Media Case Studies: Real Results for Ecommerce Brands

Proof, not promises

See how we drove 10X growth, $500M exits, and 7.5X ROAS for 7-9 figure ecommerce brands. Senior-only paid media across Meta, Google, and TikTok.

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Trusted by DTC teams scaling from $5M to $500M+ since 2014

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Find the Right Case Study for Your Business

Filter by platform, vertical, or objective to see results similar to what you're looking for

Platform

Vertical

Objective

Client Success Stories

Real paid media results from ecommerce brands we've scaled

Tatcha Beauty
Meta + Google

10X growth scaling Google and Meta to $500M Unilever exit

$500M Exit

10X Growth

Multi-ChannelVideo CreativePartnership
Kindred Bravely
Meta + Google

Scaled revenue 5X while maintaining ROAS over 4 years

Maintained ROAS

+500% Revenue

ScaleMulti-Channel
Blenders Eyewear
Meta

Reduced CPA 87% with 7.5X ROAS using Messenger ads

7.5X ROAS

-87% CPA

Creative TestingAudience Targeting
Pura Vida Bracelets
Meta

Increased AOV 10% while improving purchase rate 14%

2X ROAS

+14% Purchases

Value OptimizationCreative Testing
TikTok Ads
TikTok

3.8X ROAS with Video Shopping Ads breaking free from Meta-Google duopoly

3.8X ROAS

+58% YoY

Video Shopping AdsRetargetingOrganic Growth
Onsen Towel
Meta

Performance creative delivered highest ROAS for Mother's Day Sale

Highest ROAS

Beat Legacy

Product PhotographySeasonal CampaignEmotional Connection
Sozy Apparel
Sum IQ

70K customer interactions revealed 5 buyer personas and $1.8M growth opportunity

5 Personas

$1.8M Opportunity

Sum IQBuyer PersonasReview Analysis
Tifosi Optics
Sum IQ

8K reviews revealed 8 unexpected use cases and multi-purchase behavior in female segment

96 Multi-Buy Reviews

8 Use Cases

Sum IQFemale SegmentSurvey Optimization
Bomber Eyewear
Sum IQ

1,500+ reviews revealed 7 customer segments and competitive positioning vs Oakley/Heat Wave

5 Competitors

7 Segments

Sum IQCompetitive IntelProduct Analysis

Featured

How multi-channel expansion powered a $500M exit

  • Expanded from Google Search to full-funnel acquisition with Facebook—creating compounding growth system that addressed both demand capture and demand creation
  • Pioneered mobile-optimized video ads to showcase ingredient story and brand rituals—early adoption created competitive advantage in premium beauty
  • 5-year embedded partnership from pre-office startup through $500M Unilever acquisition—functioning as extension of their marketing team throughout hypergrowth

Want us to find the leaks in your account?

We'll audit tracking, structure, and creative performance—then tell you exactly what we'd change.