Blenders Eyewear: Boosting Sales with Messenger
Blenders Eyewear achieved remarkable success by leveraging sponsored messages in Messenger, resulting in a 7.5X increase in return on ad spend and reaching their most engaged audience.
The Goal: Efficient Sales through Personal Messaging
Increase Sales
Blenders Eyewear aimed to boost their sunglasses sales by reaching out to an already engaged audience.
Improve Efficiency
The company sought to achieve more efficient sales by optimizing their advertising costs.
Personal Approach
Blenders wanted to connect with their audience through personal messaging for a more targeted approach.
The Solution: Partnering with Sum Digital
1
Partnership Formation
Blenders Eyewear collaborated with San Francisco-based ad agency Sum Digital to work towards their goal of more efficient sales.
2
Strategy Development
Sum Digital proposed testing sponsored messages in Messenger to reach the right people at the right time.
3
Campaign Creation
The team created promotional messages with clear call-to-action buttons and branded imagery of sunglasses.
Implementing the Messenger Campaign
Target Audience
The campaign targeted people who had previously participated in a Messenger chat with the Blenders Eyewear Facebook Page, as well as those who had abandoned their shopping carts on the website.
Campaign Duration
The sponsored messages were sent over a period of about 48 hours.
Audience Selection
The team deliberately avoided age or gender restrictions, allowing Facebook to select based on performance.
Advantages of Sponsored Messages
Personalized Experience
Sponsored messages offer a personalized shopping experience, nurturing existing relationships with customers.
Discreet Labeling
The "sponsored" label only appears when messages are opened, making them less intrusive.
Reduced Spam Flagging
These messages are less likely to be flagged as spam since they're only sent to recipients who have previously communicated with the brand.
The Success: Business Growth and Expansion
1
Office Upgrade
As a result of its overall success from advertising on Facebook, Blenders Eyewear upgraded to a new office.
2
Retail Expansion
The company opened its first retail store, marking a significant milestone in its growth.
3
Campaign Success
The sponsored ads outperformed the company's other campaigns by 10.6X.
CEO's Perspective
"Messenger is the perfect channel for personalized, real-time brand experience. These conversations are the strongest form of interaction you could hope for with your customer—answering questions, saying thank you, and making them laugh are all things that help build the community side of the brand."
Chase Fisher - CEO and Founder, Blenders Eyewear
Sum Digital's Expertise
Media Buying
We deliver data-driven, high-touch media buying strategies that maximize ROI through creative performance analysis, ongoing optimization, and multi-platform execution across Meta, Google, TikTok, and more, ensuring long-term growth and acquisition readiness.
Creative Optimization
We lean hard into creative performance, using it as a key driver to find and engage the right pockets of customers across broad-targeting platforms like Meta and TikTok.
Data-Driven Approach
We analyze your historical data, market trends, and creative performance to uncover key opportunities for growth and optimization, ensuring our media buys are both strategic and cost-efficient.
Sum Digital, Inc., 240 2nd Street, 2nd Floor, San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com
(415) 376-7391 info@sumdigital.com