Co-founder and digital strategy expert with extensive experience in paid social and analytics. Joined Sum Digital as Partner in 2011, transforming it into a leading digital advertising agency serving high-growth ecommerce brands. Previously Director of Online Marketing at INDI, where he led comprehensive digital strategy across PPC, SEO, email, and affiliate marketing. BA in Cognitive Psychology from Dartmouth College with deep expertise in consumer behavior. Google certified in Search and Analytics. When not driving client growth, Joey occasionally performs alongside legendary artists like Willie Nelson and The Doobie Brothers.