The people behind the work.
A small, senior team built for clarity, speed, and accountability.
High-touch media buying + performance creative for ecommerce brands that care about profit. See our client results.
50+ combined years experience · Small by design · No junior handoffs
Meet the team
Terry Whalen
Co-founder, President
Media buying operator with deep ecommerce experience. Focused on strategy, measurement, and durable growth.
Joey Muller
Co-founder, Vice President
Ops + client outcomes. Builds systems that make performance marketing clearer and faster.
Patrick McDuffie
Senior Account Manager
Hands-on performance manager across platforms with strong creative feedback loops.
Sydnee Leuellyn
Lead Content Creator
Performance-driven creative production and UGC-style storytelling for ecommerce.
Isabell De La Cruz
Creative Strategist
Connects customer insight to ad angles, hooks, and testing plans.
Gless Valera
Ad Operations Coordinator
Keeps campaigns clean, consistent, and technically sound across platforms.
How we work with clients
Accountable ownership
Your lead owns the ecosystem, not a single channel. We manage paid media strategy across Meta, Google, and TikTok.
Fast feedback loops
Creative, media, and measurement move together. No siloed teams, no handoffs.
Transparent decisions
Clear reporting, clear tradeoffs, no black boxes. Real metrics tied to business outcomes.
Work with senior operators who've scaled brands profitably
No junior teams. No long contracts. Just experienced media buyers focused on driving measurable growth.