Paid media built for 7–9 figure outcomes.
Senior operators across Meta, Google, and TikTok, backed by systems we build ourselves. We scale when the math works and cut spend when it doesn't.
Month-to-month contracts. If you're not happy, we're not happy.
Trusted by DTC teams scaling from $5M to $500M+ since 2014
The other agencies waste your money
Juniors learning on your dime
Founders pitch. Juniors deliver. Your account gets handed to someone who's still figuring it out.
Creative stuck in a queue
Weeks waiting on a shoot or a creator brief while the same ads fatigue. The assets you already own sit unused.
Mistakes nobody catches
A pixel breaks, a feed stalls, a boosted budget never gets reverted. You find out in the monthly report, if at all.
We don't do any of this. Meet Joey and Terry.
Not a fit? If you need the cheapest option, want fully automated campaigns with no human oversight, or prefer to work with large agency teams—we're probably not the right partner.
How we work with ecommerce brands
Built for 7-9 figure DTC brands who need a team that's 'been there, done that' with clear accountability and honest reporting.
Senior-only team
No junior account managers. No trainees. The people working on your account have operated through multiple platform resets, attribution rewrites, and algorithm shifts, and know how to adapt when the rules change again.
Media buying + systems under one roof
We run the media and we build the systems around it: reporting shaped to your business units, creative generated from your own assets and reviews, ad builders that ship validated campaigns. When something's not working, we fix it. When the account needs a new tool, we build it.
Transparency by default
You see what we see: real performance metrics like MER, CAC, and contribution margin, reconciled against your store. Every account is checked every morning, so breakage gets fixed before it reaches a report. Decisions are based on reality, not spin.
Human in the loop
Budgets, bids, and every creative approval go through a person. The systems remove the manual work: building ads, cutting variations, checking tracking. The decisions stay with senior operators who will remember making them.
Systems design
An agency today has no excuse for mistakes.
So we build the systems that remove them. Reporting, creative, and QA designed around one client's business, then run every day by the same senior people who manage your media. Budgets and bids stay human.
Reporting
Built around your business units
Net sales by category, inventory layered in, third-party attribution next to platform ROAS. One number to manage to: total ad spend over net sales.
Programmatic creative
Driven by your product reviews
A weekly scan of what customers say becomes ad variations built from your assets. You approve in Slack, they go live in Meta.
Ad builders
Built to your spec
You supply the ingredients. The system builds, deploys, and validates every ad, custom to how your account is structured.
Measurement
Every account, checked daily
Pixels, server-side events, feeds, and store parity verified every morning. Breakage gets fixed before it reaches a report.
Two of our products run on the same footing. SUM IQ turns reviews, surveys, and support tickets into the themes that feed creative. Statixx produces a full product shoot for apparel brands from a single garment.
Real brands, real outcomes
Two exits we helped build, and what we run for clients today.
Channels we run
Meta, Google, TikTok, plus programmatic creative built from the photography, footage, and reviews you already have. Need imagery that doesn't exist yet? Statixx shoots apparel from a single garment.
Meta Ads
- •Full campaign management
- •Prospecting, retargeting, catalog
- •CAPI setup, creative testing
Google Ads
- •Search, Shopping, Performance Max
- •ROI-focused management
- •Proper attribution setup
TikTok Ads
- •Video Shopping Ads, Spark Ads
- •Runs on your creator and customer content
- •Platform-native creative
Programmatic Creative
- •Built from your assets and reviews
- •Edited and versioned with Claude
- •Approved in Slack, pushed to Meta
- •New apparel imagery from Statixx
What you actually get
No vanity metrics. No dashboards full of CPMs. Reporting built around your business, weekly conversations about revenue and profit, and a senior team handling measurement, creative testing, and profitable scaling.
How we measure
- •MER-first: total ad spend over net sales
- •Every account checked daily for tracking drift
- •Clean data inputs before scaling
How we test creative
- •Systematic, not random
- •Variations built from your assets and reviews
- •Platform-native execution
How we scale
- •Meta, Google, and TikTok run as one plan
- •Budgets moved by a person, with context
- •Scale against MER, not platform ROAS
"Sum Digital is a superb extension of our own internal marketing department." Jenny Robinson, VP eCommerce, Tatcha
The team running your account
Joey and Terry run accounts personally. You meet them on day one and they're still there on day 100.
Between calls, the systems we built do the checking, building, and reporting. The decisions stay with the two of us.
Terry Whalen
Co-founder
15+ years scaling brands from $10M to $100M+. Runs accounts and client relationships.
Joey Muller
Co-founder
15+ years in paid media. Designs and runs the systems underneath every account.
30 minutes to see if we're a fit.
DTC brands doing $5M–$100M+. You want an experienced team who move fast, report honestly, and don't lock you in. We want clients who care about profit, not vanity metrics.