Programmatic Creative
Creative built from what you already have.
Your photography, footage, and product reviews go in. Ad-ready variations come out: edited and versioned with Claude, approved by you in Slack, pushed straight into Meta. Included with paid media management.
No shoots. No creator management. No waiting weeks for a first cut.
What We Build
What Does Programmatic Creative Produce?
Every format you need to win on Meta, Google, and TikTok ads, built from assets you already own. Strategy, production, and iteration in one pipeline, run by the same senior people managing your media.
Review-Driven Ads
A weekly scan of new product reviews finds the language customers actually use. Those lines become hooks, headlines, and concepts, built out as ad variations from your existing assets.
Promo and Drop-Synced Creative
When a catalog drops or a promo goes live, the system reads what changed and builds the matching ads. Meta stays in sync with email, direct mail, and the site without a scramble.
Video Recuts From Your Footage
Raw footage, creator clips, and product video get cut into platform-native ads: hooks, captions, pacing, and aspect ratios handled for Meta and TikTok.
Static and Motion Variations
Statics, carousels, and light motion built from your photography. Enough variations to test systematically, all inside your brand rules.
Organic Posts From Your Email
Your daily marketing email becomes an organic Instagram post, ready for a green check in Slack. The same ingredients, one more channel, no extra work for your team.
AI Product Photography (Apparel)
Need imagery that doesn't exist yet? Statixx produces a complete product shoot from a single garment, audited frame by frame.
See Statixx →Video Creative That Converts
Recent ads cut from client footage
Our Process
How Does the Creative Pipeline Work?
Built once for your brand, then run every week. You approve what goes live; the system handles the production.
Ingest
Your photography, footage, catalog, reviews, offers, and brand rules go into the pipeline.
Listen
Weekly scan of new reviews and the promo calendar. What are customers saying? What changed?
Build
Concepts become variations. Copy edited and versioned with Claude. Assets recut per platform.
Approve
Everything lands in Slack. One green check from you and it's cleared to run.
Push and Iterate
Approved ads go into Meta with correct naming and tracking. Results feed next week's scan.
Evaluate, Then Iterate
We don't guess. We start from what has worked for your brand, what your customers say in reviews, and what is winning for competitors. Then we build, test, measure, and iterate. Creative that doesn't convert gets killed fast. Winners get scaled and refreshed before fatigue sets in. Because the production is programmatic, the cycle runs weekly, and your creative gets stronger every week instead of every quarter.
Our Capabilities
What Makes Sum Digital's Creative Different?
The senior people who manage your media are the same people who designed the pipeline that builds your creative. Creative drives ~50% of ad performance, and we treat it as part of the system, not a separate vendor.
Built From Your Assets
No shoot, no wait, no creator contracts. The photography and footage you already own becomes a library the pipeline draws from every week.
- ✓Photography, footage, and creator clips as inputs
- ✓Brand rules enforced on every variation
- ✓No invented product claims or fake imagery
Approval in Slack
Nothing runs without a human green check. Every variation lands in your channel with the concept, the copy, and where it will run.
- ✓One-tap approval
- ✓Same-day push to Meta after approval
- ✓Full log of what ran and why
Competitive Creative Analysis
We study what's working for other brands in your space. Not to copy, but to understand the tactics driving results and apply them to your positioning.
- ✓Ad library research and analysis
- ✓Winning format identification
- ✓Trend monitoring and application
Performance-Driven Creative
Creative isn't separate from media buying. We track what converts and feed it back into next week's build. See results in our case studies.
- ✓Hook rate and hold rate tracking
- ✓Creative coverage alerts
- ✓Weekly performance reporting
Who Is Programmatic Creative For?
- Ecommerce brands doing $5M–$100M+ annually
- A library of photography, footage, or creator content to build from
- A steady flow of product reviews
- Want fresh creative weekly without adding headcount
Who Should Look Elsewhere?
- Need a photo or video shoot from scratch
- Want influencer or creator management
- Need a single one-off asset
- Don't have paid media running (creative alone won't drive results)
Static Creative Examples
Ad creative from recent campaigns, built from client photography
FAQ
Frequently Asked Questions About Programmatic Creative
Straight answers about how it works and what's included.
Ready to put your assets to work?
We'll look at what you already have, what your customers are saying, and show you what the first month of programmatic creative would look like. Month-to-month. No lock-in.