Creative Strategy & Production
Creative strategy and production that converts.
Product photography. Video ads. UGC content. Post-production. AI-enhanced creative. All included with paid media management.
Senior creative strategists. No templates. No outsourcing.
What We Create
What Creative Formats Does Sum Digital Produce?
We produce every format you need to win on Meta, Google, and TikTok ads. Strategy, production, and iteration — all under one roof. Our clients see 2-3X more creative variations tested per month compared to in-house teams.
Product Photography
Hero shots, lifestyle imagery, and product-in-use photography. Studio and on-location. Optimized for ads, website, and organic content.
Video & UGC Content
Short-form video ads, founder videos, testimonials, and UGC-style content. We shoot in-house or source from vetted creators.
Video Post-Production
Professional editing, text overlays, effects, transitions, animations, and audio. We take raw footage and make it ad-ready.
Static Images & Graphics
Ad creatives, website banners, organic social content. Designed to stop the scroll and drive clicks.
GIF & Motion Graphics
Animated product showcases, looping GIFs, and motion graphics. More engaging than static, lighter than video.
AI-Enhanced Creative
Generative AI for image variations, background generation, and concept scaling. AI supplements our senior strategists — it doesn't replace them.
Video Creative That Converts
Recent work from our production team
Our Process
How Does Sum Digital's Creative Process Work?
We're designed to supplement your existing creative processes — or fill in the gaps entirely. Standard turnaround is 5-7 business days for new concepts, 2-3 days for iterations. It starts with strategy, not templates.
Strategy
Understand prior successes. Define direction. Set creative goals.
Audit
Analyze competitive landscape. What's working for similar brands?
Create
Produce assets. Photography, video, graphics, post-production.
Test
Launch in ads. Measure hook rate, CTR, conversions.
Iterate
Scale winners. Kill underperformers. Repeat.
Evaluate, Then Iterate
We don't guess. We analyze what's worked for your brand, study what's winning for competitors, and apply proven creative tactics. Then we test, measure, and iterate. Creative that doesn't convert gets killed fast. Winners get scaled and refreshed before fatigue sets in. This process compounds — your creative gets stronger every month.
Our Capabilities
What Makes Sum Digital's Creative Different?
We go beyond basic asset production. Our senior creative strategists (10+ years experience) handle strategy, production, and optimization as one integrated system. Creative drives ~50% of ad performance — we treat it accordingly.
On-Location Production
We coordinate on-location shoots for content that can't be created in a studio. Founder videos, product launches, lifestyle shoots, and behind-the-scenes footage.
- ✓Founder and team video content
- ✓Product launch campaigns
- ✓Behind-the-scenes footage
Competitive Creative Analysis
We study what's working for other brands in your space. Not to copy — to understand the tactics driving results and apply them to your unique positioning.
- ✓Ad library research and analysis
- ✓Winning format identification
- ✓Trend monitoring and application
AI-Powered Scaling
We leverage generative AI to scale creative output without sacrificing quality. More variations. Faster testing. Better iteration cycles.
- ✓Image variation generation
- ✓Background and scene generation
- ✓Concept ideation and prototyping
Performance-Driven Creative
Creative isn't separate from media buying — it's integrated. We track what converts and feed that data back into production. See results in our case studies.
- ✓Hook rate and hold rate tracking
- ✓CTR and conversion attribution
- ✓Weekly performance reporting
Who Is Sum Digital's Creative Service For?
- Ecommerce brands doing $5M–$100M+ annually
- Running $50K+/month in paid media spend
- Scaling creative output without adding headcount
- Want strategy-driven creative, not just asset production
Who Should Look Elsewhere?
- Need a single one-off asset
- Want templated, low-cost creative
- Looking for a freelancer marketplace
- Don't have paid media running (creative alone won't drive results)
Static Creative Examples
Product photography and ad creative from recent campaigns
FAQ
Frequently Asked Questions About Creative Services
Straight answers about how we work and what's included.
Ready to elevate your creative?
We'll audit your current creative, identify what's working (and what's not), and show you how to build a testing pipeline that compounds. Month-to-month. No lock-in.