AI-Powered Customer Intelligence Platform for Ecommerce Growth
Sum IQ® — Built by operators. Used to guide real media and creative decisions.
An AI-powered customer intelligence platform that turns scattered customer feedback and product context into actionable insights—without vanity metrics, without black boxes.
Built and used internally by the Sum Digital team
Built and used internally by the team at Sum Digital to guide paid media + creative decisions
Customer Intelligence That Drives Action
Outcome-oriented intelligence, not dashboards
Understand real customer themes
Spot patterns across reviews, surveys, and support tickets—without manual tagging.
Translate insight into action
Turn themes into creative angles, landing page priorities, and product fixes.
Export, don't screenshot
Charts, PDFs, and CSVs your team can actually use—ready for workflows.
"For analyzing customer surveys, Sum IQ is still 👑"
How It Works
High-level architecture, plain English
Data flow: from multiple sources to actionable outputs
1. Ingest sources
Reviews, surveys, tickets, and product catalog data flow in through read-only connections.
2. Normalize + store
All data lands in PostgreSQL with a consistent schema for reliable querying.
3. Embed + retrieve
Vector search enables semantic queries—find themes, not just keywords.
4. AI conversation layer
The engine can query SQL for numbers and vector search for qualitative context—then answer in natural language.
5. Outputs
Strategic insights, charts, PDFs, or CSVs—whatever format fits your workflow.
What It Connects To
Compatible with the tools you already use
Reviews
Yotpo, Judge.me, Okendo
Surveys
KnoCommerce, Fairing
Support Tickets
Gorgias, Zendesk, LiveChat
Product Catalog
Shopify
Results You'll See
Real business outcomes, not vanity metrics
These are the signals we use to decide what to fix, what to test, and what to scale.
Reduce Customer Churn
Identify friction points before they cause customers to leave
Reduce Support Tickets
Fix recurring issues at the root cause instead of treating symptoms
Optimize Ad Creative
Test messaging that addresses real customer concerns, not guesswork
Quantify Revenue Risk
Know exactly how much revenue is at risk from customer issues
Under the Hood
Agentic workflow for technical buyers
Agentic workflow: SQL + vector search tools called by conversational AI
Sum IQ® is powered by an agentic workflow that can pull the right numbers (SQL) and the right context (vector search)—then answer questions in natural language.
See Sum IQ® in Action
Real questions answered with real data
Full Case Study
See the Complete Sozy Analysis
70,000+ customer interactions. Five untapped buyer personas. $1.8M in projected revenue. See exactly how Sum IQ uncovered hidden growth opportunities for Sozy Apparel.
Security & Data Posture
Read-only connections
Where possible, Sum IQ® only reads—never writes to your source systems
Privacy-focused
No customer PII required for insight generation
Built for internal use first
Reliable, maintainable, and battle-tested
Let's turn customer feedback into your next growth lever
Know what to fix, what to say, and what to test next—based on what customers already told you.