Systems Design
Systems designed around your business, run by your media buyers.
Reporting that reflects every business unit. Creative pipelines fed by your reviews and assets. Ad builders that take your ingredients and ship validated campaigns. Whatever the account needs, we design it, build it, and run it.
Human in the loop on every dollar. Included with paid media management.
Why we build
An agency today has no excuse for mistakes.
We have been media buyers for the better part of two decades. What changed in the last two years is what a small senior team can build. The reporting, creative, and QA work that used to eat the week can now be designed once and run every day.
So that is what we do. Every client conversation is logged, summarized, and added to a knowledge base. Every account gets checked every morning. Creative gets built from what your customers actually say. Ads get built, deployed, and validated by a system instead of by hand at 11pm.
The budget decisions still go through a person. When it goes through your fingers you remember it, and you bring it to the next conversation. The systems exist so that the conversation is about the business, not about whether the pixel is firing.
What we build
Four systems running for clients today
Each one started as a single client's problem. None of them is a template. It comes down to the imagination of the people in the room, ours and yours.
Reporting
Reporting that mirrors your business
One view built around how you actually run the company: net sales by category, inventory layered in to explain the swings, third-party attribution and post-purchase surveys next to platform ROAS, and the one number we manage to. Total ad spend over net sales.
- ✓Every business unit and product line, with its own margin
- ✓Flexible lookback windows, not a fixed monthly PDF
- ✓Creative coverage alerts so nothing runs stale
Programmatic creative
Creative driven by what customers say
A weekly scan of new product reviews finds the language that sells. The system builds ad variations from your existing photography and footage, posts them to Slack, and pushes the approved ones into Meta.
- ✓Built from your assets, no shoot required
- ✓Synced to promos and catalog drops
- ✓Approved with one tap in Slack
Ad builders
An ad builder built to your spec
You supply the ingredients: product data, offers, brand rules, assets. The system builds the ads, deploys them to the right campaigns, and validates that every one landed correctly. Custom to each advertiser, because every account is a little different.
- ✓Build, deploy, and validate in one pass
- ✓Naming, structure, and tracking enforced every time
- ✓Hours of manual ad-building removed from the week
Measurement
Daily checks on every account
Tracking breaks quietly. Our measurement discipline checks every client account every day: pixels, server-side events, feeds, spend pacing, and platform-to-store parity. When something drifts, we know before you do.
- ✓Meta CAPI, Google conversions, TikTok Events API
- ✓Platform-reported revenue reconciled against your store
- ✓Fixed before it shows up in a report
Customer research runs on the same footing. SUM IQ turns reviews, surveys, and support tickets into the themes that feed creative, and Statixx produces product photography for apparel brands from a single garment.
How it works
Designed with you. Shipped fast. Iterated weekly.
Map the business
Business units, margins, seasonality, promo calendar, what you already have running. We start from the company, not the platform.
Design the system
What it reads, what it produces, where a human approves. Scoped in plain English before anything gets built.
Ship a first version
A working version in days, not quarters. Small, real, and running on your actual data.
Run it and refine it
It lives inside the weekly performance conversation. What you ask for on Tuesday is often live by Thursday.
What we deliberately don't automate
Budgets. Bids. The call on whether to push harder into a season or pull back. Those decisions need the context a system doesn't have, and they need someone who will remember making them.
The pitch that AI can run your ad spend strains credulity. The honest version is narrower and more useful: automate the work that should never have been manual, and keep senior people on the decisions that matter.
Great fit
- Ecommerce brand doing $5M–$100M+ annually
- More than one business unit, channel, or margin profile to report on
- A library of photography, footage, or reviews we can build from
- Want the work automated and the decisions kept human
Not a fit
- Want software without the media engagement around it
- Want AI to set budgets with nobody watching
- Need a one-time build with no ongoing relationship
- Under $5M in annual revenue
FAQ
Common questions about our systems
Straight answers, including on what we won't build.
Tell us how your business actually runs.
Thirty minutes. We'll tell you what we'd build first, what we'd leave alone, and whether we're the right fit. Month-to-month. No lock-in.