Kindred Bravely's Growth Journey with Sum Digital
Transforming a maternity brand into a market leader through strategic digital advertising.
The Challenge
Increase Sales
Kindred Bravely aimed to boost overall sales while maintaining efficiency.
Grow Customer Base
Expanding the customer base was crucial for long-term success.
Maintain ROAS
Efficiency measured by return on ad spend needed to remain steady.
Sum Digital's Approach
1
Testing Phase
Explored various Facebook advertising methodologies, including value optimization and dynamic ads.
2
Creative Collaboration
Worked closely with Kindred Bravely to develop compelling ad creatives.
3
Campaign Optimization
Fine-tuned campaigns for optimal performance and long-term growth.
Impressive Results
5X Growth
Annual sales increased five-fold by 2023.
Steady ROAS
Maintained efficiency while scaling operations.
1 Million Orders
Reached a significant milestone in customer orders.
Creative Collaboration
1
Co-development
Sum Digital and Kindred Bravely jointly created successful ad creatives.
2
Continuous Experimentation
Ongoing testing and optimization identified impactful creatives.
3
Audience Resonance
Creatives were tailored to connect with Kindred Bravely's target audience.
CEO Testimonial
"It's so incredibly refreshing working with an agency that gets direct-to-consumer advertising yet is so humble."
- Garret Akerson, CEO of Kindred Bravely
Partnership Success
Growth Partner
Sum Digital proved to be more than an agency, becoming a true growth partner.
Successful Exit
Kindred Bravely's growth led to a successful sale to TZP Group.
Industry Recognition
Sum Digital established itself as the "ORACLE of paid social".
Sum Digital's Expertise
Media Buying
We deliver data-driven, high-touch media buying strategies that maximize ROI through creative performance analysis, ongoing optimization, and multi-platform execution across Meta, Google, TikTok, and more, ensuring long-term growth and acquisition readiness.
Creative Optimization
We lean hard into creative performance, using it as a key driver to find and engage the right pockets of customers across broad-targeting platforms like Meta and TikTok.
Data-Driven Approach
We analyze your historical data, market trends, and creative performance to uncover key opportunities for growth and optimization, ensuring our media buys are both strategic and cost-efficient.
Sum Digital, Inc., 240 2nd Street, 2nd Floor, San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com
(415) 376-7391 info@sumdigital.com