Sum Digital's approach combined tried-and-true methods with TikTok's newest campaign types. The agency's repertoire expanded, focusing on Video Shopping Ads (VSAs) that made the brand's beautiful in-feed video ads shoppable. This strategy proved highly effective, especially after a mid-year shift from evergreen Value-Based Optimization (VBO) feed ads to VSAs.

Sum Digital's success was built on several key factors. The bold increase in investment, combined with best-in-class merchandising and proper agency support, played crucial roles. The agency's ability to navigate and leverage TikTok's latest offerings demonstrated their expertise in social media marketing. Additionally, the high-quality products themselves, seamlessly blending quality and style, made them appealing to promote.

The success of the campaign was a result of a strong collaborative effort. The unwavering support from both the brand and creative teams, coupled with the assistance from the TikTok agency support team, made this success possible. The TikTok agency team's support in allowlisting new ad units and providing detailed reporting was instrumental in scaling the business effectively. This collaborative approach allowed for seamless execution of the campaign, from ideation to implementation. The ability to tap into the expertise of different teams, combined with the willingness to share knowledge and resources, played a significant role in achieving the remarkable results.