Onsen Towel's Mother's Day Success Story
Discover how Onsen Towel boosted sales with stunning new product photography for their annual Mother's Day Sale.
The Goal
Boost Sales
Increase sales of Onsen's waffle-weave towels during the Mother's Day Sale.
New Photography
Utilize fresh, appealing product images to attract customers.
Mother's Day Focus
Create visuals that resonate with the spirit of Mother's Day.
The Challenge
1
Lack of Assets
Onsen recognized they lacked necessary photography assets for their biggest sales event of the year.
2
Visual Appeal
Understanding the power of visual appeal in driving consumer interest and purchase decisions was crucial.
3
Partnership
Onsen partnered with Sum Digital, a San Francisco-based digital advertising agency, to develop photography assets that moms would love.
The Creative Approach
1
Emotional Connection
Sum Digital's creative team focused on tapping into the emotional connection people have with their mothers.
2
Key Emotions
The team storyboarded feelings of warmth, love, happiness, and appreciation to resonate with the audience.
3
Enhancing Perceived Value
By appealing to emotions associated with Mother's Day, the team aimed to enhance the perceived value of Onsen's luxury products.
The Impact
1
Powerful First Impression
The visually stunning images created an immediate impact, drawing customers into the ads.
2
Increased Engagement
New image ads deepened the connection between the audience and the products, leading to higher engagement.
3
Higher Conversions
Customers were more likely to click 'Shop Now' and be directed to Onsen's website.
The Success
Crowd Favorites
Onsen's beautiful new image ads were highly popular among the target audience.
Highest Return
The new ads delivered the highest return on ad spend compared to all other ads.
Outperformed Legacy
The new creative clearly outperformed Onsen's legacy photography in terms of engagement and sales.
CEO's Testimonial
You guys are awesome! What a beautiful sale this turned out to be. The new creative clearly outperformed our legacy photography. Let's do more photoshoots!"
- Shane Monson, CEO, Onsen Towel
Key Takeaways
Quality Visuals
Investing in high-quality product photography can significantly impact sales and customer engagement.
Emotional Connection
Tapping into emotional themes related to special occasions can enhance the perceived value of products.
Measurable Results
New creative assets can lead to higher return on ad spend and improved campaign performance.
Sum Digital, Inc., 240 2nd Street, 2nd Floor, San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com
(415) 376-7391 info@sumdigital.com