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Tatcha Beauty: The Zen of Skincare
Sum Digital and Tatcha Beauty collaborated to carve out a powerful presence in the skincare market, embracing the philosophy of "less is more."
Tatcha Beauty: A Success Story
1
Early Days
Sum Digital engaged with Tatcha before they had an official office. Focus was on Google AdWords.
2
Expansion
Established consistent Google results. Began Facebook ads. Tatcha moved to a new office.
3
Growth
Launched product lines. Prepped major promotions. Tested mobile-optimized video ads.
Tatcha: Luxury Skincare Inspired by Japan
Philosophy
Tatcha blends traditional Japanese ingredients with modern skincare science. Less is more, focusing on simplicity and purity.
Ingredients
Hadasei-3™ complex: green tea, rice, and algae. Rich in antioxidants and essential nutrients.
Impact
Partners with Room to Read. Every purchase funds education for girls worldwide.
Tatcha's Growth with Sum Digital
10X Increase
Sales grew tenfold over 5 years with Sum Digital's partnership.
$500 Million
Tatcha was acquired by Unilever for half a billion dollars.
Awards Winning
From Allure's Best Of to QVC's overall pick, Tatcha is the crowd favorite.
Key Services
Media Buying
Data-driven insights for high-impact media buying across multiple platforms.
Creative Studio
Crafting new assets that effectively reach your target audience.
Influencer Partnerships
Partnering with the right influencers to amplify your message.
Client Testimonial
Sum Digital is a superb extension of our own internal marketing dept. Super responsive listeners and highly transparent doers, Sum Digital is the only DTC ads agency I recommend to others.
— Jenny Robinson, VP eCommerce, Tatcha
Ready to Accelerate Your Growth?
Let's discuss how Sum Digital can help your brand reach new heights.
Sum Digital, Inc., 240 2nd Street, 2nd Floor, San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com