Have you ever wanted to create awesome ads but weren't sure where to start? In this article you can see my step-by-step process of how I turned ideas into finalized advertisements for one of our clients.
Step 1: Strategic Planning
- Brainstormed creative and engaging concepts that aligned with the client's brand identity.
- Considered different story arcs, settings, and activities that showcase the versatility and performance of the product.
- Once the idea was solidified, I created a detailed storyboard that outlines the sequence of shots, key visuals, and narrative flow.
- Considered location, filming equipment, script or outline, and any other pre-production needs.
Step 2: Curate High-Impact Content
- Prioritized content that effectively showcased the key features and benefits of Tifosi sunglasses (durability, UV protection, and style).
- Selected clips that highlight specific functionalities during different sports and activities.
- Produced high-quality content that enhances the overall professionalism of the UGC-style video.
Step 3: Professional Editing for Maximum Impact
- Used professional editing tools to enhance the video's visual appeal.
- Ensured seamless transitions, dynamic visuals, copy, and a consistent theme that aligned with Tifosi's brand identity.
- Selected a fitting soundtrack that complements the energy and mood of the video.
- Got final approval from key decision-makers before publishing and promoting the video.
Step 4: Strategic Ad Placement + Monitoring for Success
- Strategically placed the UGC-style video ad across various digital channels, targeting Tifosi's key demographics.
- Optimized ad placements for maximum visibility and impact.
- Monitored key performance indicators (KPIs) such as click-through rates, conversions, and engagement.
Tip: Optimize for Virality
- Tailor the video for each social media platform, optimizing for shareability and engagement.
- Leverage trending hashtags or challenges to tap into wider audiences.
- Experiment with different ad formats, including video ads, carousel ads, or story ads.
- Optimize ad placements based on where the target audience is most likely to engage with the content.