Noah Hardy
Media Buyer
2 Articles
Meta Advertising
Scaling Smart: When and How to Increase Ad Spend
Scaling paid advertising isn't as simple as allocating more budget to top-performing campaigns. For eCommerce brands doing more than $5M in annual revenue, scaling smart means increasing ad spend while also increasing topline revenue without sacrificing substantial profitability.
|May 29, 2025
Meta Advertising
Measuring Incremental Revenue from Google and Meta Ads: A Comprehensive Guide
Understanding the true impact of your advertising efforts is crucial to optimizing your marketing strategy. Incremental revenue—the additional revenue generated directly by your ads—is a key metric to measure.
|February 4, 2025