Where Creativity Meets Performance for E-commerce
At Sum Digital, we're not just dreamers or number crunchers—we're both. Since 2005, our expertise in creative storytelling has helped scale e-commerce growth across Meta, Google, TikTok, and more. We blend data-driven strategies with high-performing creative assets tailored to your target audience, creating campaigns that aren't just creative, but strategic; media buys that aren't just efficient, but effective.
The Sum Digital Effect: High-Touch Media Buying for High-Growth Brands
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Data-Driven Strategy
We dive deep into analytics to craft strategies that drive real results, turning insights into action.
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Customized Media Plans
Our expert team tailors unique media plans to your specific goals, ensuring every dollar works hard.
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Optimization Mastery
Continuous refinement of campaigns based on real-time data, always pushing for peak performance.
4
Transparent Reporting
Clear, comprehensive reports that show not just what we did, but why it matters for your growth.
Case Study: Blenders Eyewear—7.5X Increase in ROAS and Acquisition Success
Strategic Focus
Sum Digital implemented a data-driven media buying strategy across Meta and Google, resulting in a phenomenal 7.5X increase in Return on Ad Spend (ROAS) for Blenders Eyewear.
Data-Driven Execution
We optimized Blenders’ advertising across multiple platforms, focusing on efficiency and profitability through creative performance analysis and ongoing campaign adjustments to reach broader audiences and maximize engagement.
Acquisition Milestone
This rapid growth culminated in Blenders Eyewear’s acquisition by Safilo Group for $90 million, solidifying its position as a leading brand in the eyewear industry.
Creative Studio: Your Story, Our Canvas.
Strategic Ideation
Our creative team doesn't just make pretty pictures. We craft stories that stick, designed to resonate with your brand identity and target audience.
Tailored Asset Creation
From snappy TikTok videos to full-fledged campaigns, we create content optimized for each platform to capture attention and drive action.
Performance Optimization
We don't just create and forget. Our team continually refines assets based on performance data, ensuring your creative always hits the
Case Study: Pura Vida Bracelets—The Journey to a Big Exit
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Strategic Growth
Sum Digital partnered with Pura Vida to execute a creative and data-driven digital strategy, which boosted their online sales performance by 7X over a five-year period.
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Creative Innovation
Our team optimized Pura Vida’s ad campaigns, using engaging creative assets that resonated with their young, socially-conscious audience, driving both customer acquisition and brand loyalty.
3
Acquisition by Vera Bradley
Vera Bradley acquired a 75% stake in Pura Vida for $75 million, further validating their digital growth and positioning Pura Vida as a premier lifestyle brand.
Customer Acquisition Experts Since 2005
With nearly two decades of expertise, Sum Digital has become the trusted partner for brands looking to grow and scale toward acquisition. We combine cutting-edge creative with data-backed strategies to help your brand reach new heights, positioning you for both market dominance and acquisition success.
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Proven Success Record
With over 15 years of driving growth for e-commerce brands, our results speak for themselves.
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Cutting-Edge Strategies
We stay ahead of the curve, leveraging emerging platforms and innovative techniques to deliver measurable outcomes.
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Tailored Approach
Every brand is unique, and our team crafts custom strategies aligned with your specific goals and audience.
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Integrated Expertise
Unlike agencies that excel at either creative or media buying, we seamlessly blend both to maximize your brand's impact.
Case Study: Tatcha—10X Increase in Sales and a $500M Acquisition
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Partnership Success
Sum Digital collaborated with Tatcha to develop their digital presence through strategic, multi-platform campaigns, driving a 10X increase in online sales over five years.
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Creative Amplification
By leveraging high-impact creative assets tailored to Tatcha’s luxury brand, we enhanced customer engagement and significantly expanded their e-commerce performance across beauty platforms.
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Acquisition by Unilever
Tatcha’s impressive growth and market dominance led to its acquisition by Unilever for $500 million, making it a landmark success in the beauty industry.
Praise from our Partners
Griffin Thall, CEO, Pura Vida Bracelets
"Sum Digital is a TRUE extension of our brand. If it wasn't for them, Pura Vida definitely would not be where it is today."
Garret Akerson, CEO, Kindred Bravely
"Sum Digital is the ORACLE of paid social. The results are 2X what we were getting from our prior agency."
Jenny Robinson, VP eCommerce, Tatcha
"Super responsive listeners and highly transparent doers, Sum Digital is the only DTC ads agency I recommend to others."
Alejandro Chahin, CEO, Mott & Bow
"The most humble no bullshit agency out there. Their sole focus is to drive revenue and ROAS."
Josh Breinlinger, Director of Marketing, oDesk (now UpWork)
"Sum Digital has been a great asset to our company for several years now."
Rich Furlop, CEO, Brooklinen
"Their subsequent specific insights helped us achieve significant, sustained gains in our program."
Cherie McCabe, eCommerce Director, Nûby
"We’ve been able to send them products and leverage their in-house team to create video content which has been some of our top performing content to date."
Quinn Kelly, Marketing Director, Reshoevn8r
"Sum Digital is a rare gem in that they are masters at relationships AND understanding the advertising space."
Jason Thai, Marketing Manager, Rev.com
"Sum Digital has blown away our expectations."
John Lusk, ChefSteps
"Sum D's willingness to listen, to execute and to provide strategic insights is an invaluable asset for any marketing team."
Matt Bautista, Internet Marketing Specialist, 4 Wheel Parts
"These guys are top notch and continue to teach me how to better manage the accounts."
James Czulewicz, Chief Revenue Office, Knowledge Adventure, Inc.
"Not only does the team do a great job at managing the overall process, but they also take the time to educate and inform me and my team."
Kris Farmer, Director of E-Commerce, Razorgator
"Once we said “Go” they were able to quickly hit the ground running and achieved fantastic results in a very short period of time."
Chris Strausser, CMO, ZOPA
"I came to think of Sum Digital as more than just our SEM agency – they really acted as part of our internal marketing team."
Case Study: Kindred Bravely—Nurturing Growth in Maternity Wear
Comprehensive Strategy
Sum Digital collaborated with Kindred Bravely to create a targeted digital marketing plan, focusing on expectant and new mothers, and driving a 5X increase in sales over three years.
Creative Engagement
Our tailored campaigns used data-backed creative assets to engage the maternity wear market, solidifying Kindred Bravely’s position as a leading e-commerce brand in this niche.
Successful Acquisition
This remarkable growth resulted in Kindred Bravely’s acquisition by TZP Group, marking a significant milestone for the brand in the competitive maternity wear sector.
"We've been able to send the team products and leverage their in-house team to create video content, which has become some of our top performing content to date."
— Cherie McCabe, eCommerce Director, Nûby
Ready to Skyrocket?
Sum Digital, Inc., 240 2nd Street, 2nd Floor
San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com
San Francisco, CA 94105, United States
(415) 376-7391 info@sumdigital.com