Paid media built for 7–9 figure outcomes.
Senior operators across Meta, Google, and TikTok. We scale when the math works — and cut spend when it doesn't.
Month-to-month contracts. If you're not happy, we're not happy.
Trusted by DTC teams scaling from $5M to $500M+ since 2014
The other agencies waste your money
Juniors learning on your dime
Founders pitch. Juniors deliver. Your account gets handed to someone who's still figuring it out.
Going through the motions
After month three, they're just keeping the lights on. No new ideas. No urgency. Just reports.
Vanity metrics, no profit
They hide behind CPMs and impressions. You never see revenue or margin. Just dashboards.
We don't do any of this. Month-to-month contracts. Meet the team.
Not a fit? If you need the cheapest option, want fully automated campaigns with no human oversight, or prefer to work with large agency teams—we're probably not the right partner.
How we work with ecommerce brands
Built for 7-9 figure DTC brands who need a team that's 'been there, done that' with clear accountability and honest reporting.
Senior-only team
No junior account managers. No trainees. The people working on your account have operated through multiple platform resets, attribution rewrites, and algorithm shifts—and know how to adapt when the rules change again.
Media buying + creative under one roof
We handle both. No finger-pointing between your agency and your creative team. When something's not working, we fix it. When we need new creative, we make it.
Transparency by default
You see what we see—real performance metrics like ROAS, MER, CAC, and contribution margin. We surface what's working and what isn't, so decisions are based on reality, not spin.
Proprietary System
Introducing Sum IQ®
Our AI-powered customer intelligence platform turns reviews, surveys, and support tickets into clear themes you can actually act on—what to fix, what to say, and what to test next.
- →Identify friction points before customers churn
- →Know what messaging will resonate in your creative
- →Fix product issues that kill conversion
Real numbers from real brands
Case studies from ecommerce brands we've scaled.
Channels we run
Meta, Google, TikTok. In-house Creative Production. Made-for-you Static, Video, and UGC ads.
Meta Ads
- •Full campaign management
- •Prospecting, retargeting, catalog
- •CAPI setup, creative testing
Google Ads
- •Search, Shopping, Performance Max
- •ROI-focused management
- •Proper attribution setup
Creative Production
- •Static, video, UGC
- •Hook testing and variations
- •Built for performance, not awards
What you actually get
No vanity metrics. No dashboards full of CPMs. Just weekly reports on revenue, profit, and what's working (or not). Our team handles measurement, creative testing, and profitable scaling.
How we measure
- •MER-first philosophy
- •Attribution sanity checks
- •Clean data inputs before scaling
How we test creative
- •Systematic, not random
- •Find customers through what resonates
- •Platform-native execution
How we scale
- •Cross-platform orchestration
- •Budget allocation models
- •Scale without ROAS decay
"Sum Digital is the oracle of paid social." — Garret Akerson, CEO, Kindred Bravely
The team running your account
No handoffs. No junior account managers. Joey and Terry run accounts personally. You meet them on day one. They're still there on day 100.
We built this because we were sick of agencies that pitch founders and deliver juniors. You won't get that here.
Terry Whalen
Co-founder
15+ years scaling brands from $10M to $100M+. Manages client services.
Joey Muller
Co-founder
15+ years in paid media. Manages operations and product development.
30 minutes to see if we're a fit.
DTC brands doing $5M–$100M+. You want an experienced team who move fast, report honestly, and don't lock you in. We want clients who care about profit, not vanity metrics.