Terry Whalen
Co-Founder/President
3 Articles
Agency News
2025: What We Built, What We Tested, What We're Taking Into 2026
A quick note to wrap 2025 and share a few things we're carrying into 2026 — measurement, systems, testing, and building.
|January 7, 2026
Google Advertising
Ditch Performance Max for Better Google Ads Results
Why Standard Search and Standard Shopping campaigns can give you better performance, lower costs, and more control over how your budget is spent.
|March 13, 2025
Google Advertising
Is Google Evil?
Federal Judge Amit Mehta thinks so. "Google has exercised its monopoly power by charging supra-competitive prices for general search text ads."
|August 22, 2024