Sum Digital Team
Guest Contributor
4 Articles
Meta Advertising
Navigating Meta Ads Manager for Dummies
Pictured above is the Meta ads user interface (UI)—specifically, the campaign view. If you're unfamiliar with the UI, it can seem overwhelming with all the columns, rows, data, and hidden tabs.
Agency Tools
5 Premiere Pro Tips I Wish I Knew Sooner
In the age of mobile-first short form video it is key to know how to quickly convey important information through video editing. Unfortunately, Premiere Pro is tricky and not very user friendly.
Meta Advertising
Advantage+: Avoid These 3 Critical Mistakes
As a paid social agency with decades of experience, we've seen businesses make all types of mistakes when it comes to Advantage+ (Adv+). This is especially true when prospective clients request us to perform account audits.
Agency Tools
Foreplay.co - It's Like Pinterest for Paid Media
In paid media agencies it is pretty common to use Facebook Ads library to gather inspiration for new ads and keep track of the ads that competitors are uploading. But let's be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process.